May 15, 2007 : BCN, Brand Coupon Network, the online leader in cause loyalty niche technology, has partnered with IDR, Inc. (International Direct Response) of Philadelphia, Pennsylvania.

IDR will be the national brand marketer of the More for Schools program, contracting brand sponsors.

Doug Guyer, IDR president, states: “We are excited by this partnering and marketing opportunity. BCN has created a sole source, innovation unlike anything we have ever seen.

MoreforSchools truly has the ability to change the way schools and organizations raise needed funds. And there are terrific advantages for CPGs over conventional consumer promotions. This is very exciting.”

Dan Abraham, Founder of BCN, states: “BCN is fortunate to partner with IDR. Doug Guyer and his team are well known in the CPG community and well respected. Together I truly believe that we can change the course of fundraising to the benefit of needy causes as well as their supporters, be they private or corporate.”

More for Schools.com is a unique online approach where supporters go online, select their school and print out coupons. The supporter benefits from the coupon savings.

Brand sponsors pay a promotion fee for each coupon redeemed. This fee is shared directly with the selected school. So everyone wins. There is no limit to what a school or organization can raise. So everyone can afford to do moreforSchools…..